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CARTERSVILLE, GA – Fire destroyed the Control Tower and Concession Stand late Sunday night at Talladega Short Track in Eastaboga, AL just days before the 25th Annual Icebowl on January 7-10. Despite the main structure of the facility being burned to the ground, an initial statement by track officials is that the Ice Bowl will go on as scheduled.

NeSmith Racing will be officiating the 25th Annual Icebowl that will feature Super Late Models, the NeSmith Chevrolet Dirt Late Model Series, the NeSmith Performance Parts Street Stock Division, Limited Late Models/Sportsman, Thunder Cars and Hot Shots. The Icebowl has become one of premier events in dirt track racing, and traditionally opens the racing season each year.

Track officials said the Fire Marshall has been at the track since after day break on Monday to investigate the fire that reports indicated were contained to the Control Tower/Concession Stand building at the start/finish line of the 1/3-mile clay oval.

Once the fire marshals personnel have completed their investigation, the rebuilding efforts will begin with heavy equipment currently standing by to begin the cleanup. People that include racing competitors and fans with construction abilities have already pledged to volunteer to do whatever is necessary to make Talladega Short Track functional for the 25th Annual Icebowl on January 7-10.

NeSmith Racing will be posting updates in the coming days about the progress of the Talladega Short Track rebuilding process on our web sites at www.nesmithracing.com and www.525superseries.com, as well as our Facebook pages at NeSmith Racing and NeSmith Performance Parts Street Stock Division.

For more information and rules about the NeSmith Chevrolet Dirt Late Model Series, visit the series web site at www.nesmithracing.com, or visit the series on Facebook at NeSmith Racing. Becoming a fan of the NeSmith Racing Facebook page will make you eligible for special prizes that will be given away each month. You can follow us on Twitter @NeSmithRacing.

NeSmith Chevrolet, Buick, GMC of Claxton, GA is the Title Sponsor of the NeSmith Late Models. NeSmith Chevrolet, Buick, GMC is the nation’s number one GM Powertrain and Performance Dealer six years running, with free delivery anywhere in the Southeast. Chevrolet Performance Parts is an Official Sponsor of the NeSmith Late Models. Hoosier Racing Tire is the Official Tire Sponsor of the NeSmith Late Models. RockAuto.com is an Official Sponsor of the NeSmith Late Models. Beyea Headers is the NeSmith Late Model Hard Charger Sponsor. Sunoco Race Fuels is the Official Race Fuel of the NeSmith Late Models. Panama City Cycles is the Official ATV Provider of the NeSmith Late Models. AR Bodies is an Associate Sponsor of the NeSmith Late Models. NeSmith Late Model Contingency Sponsors for 2015 are CrateInsider.Com, Integra Racing Shocks, Image Screen Printing, and Gresham Race Parts. 2015 Chassis Sponsors are Trak-Star Race Cars, Warrior Race Cars, Rocket Chassis, GRT Race Cars, and CVR Race Cars.