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DirtonDirt.com to sponsor
MLRA Pole Award in 2014

Media Contact: Trenton Berry
racindirt.trenton@gmail.com

WHEATLAND, MO (March 11th, 2014)- With just under a month remaining in the off-season for the Lucas Oil MLRA, another cog has fallen into place. One of the leading Dirt Late Model news sources, DirtOnDirt.com has signed on to present the DirtOnDirt.com Pole Award at each stop along the 2014 tour. Each pole sitter will receive a gift basket courtesy of DirtOnDirt.com and the driver who qualifies up front the most will receive a $500 award at the season ending championship banquet.

Over the past few years, we've tried to spread our reach and get involved with a few of the regional tours from across the country," said DirtOnDirt.com CEO Michael Rigsby. "It was certainly exciting to see Lucas Oil step up to the plate and add a regional tour under their umbrella. They added to a quality series, so when the opportunity came to partner with them this year, it was a no-brainer for us."

"We are very excited to welcome DirtonDirt.com to the MLRA this season in a sponsorship role" stated MLRA Series Director Dan Robinson. "They are the number one online media outlet dedicated to Dirt Late Model coverage and we are proud to have them join our team. The DirtonDirt.com Pole Award is another positive step forward in our systematic approach to offering great incentives for the drivers that attend our races and follow our tour."

In addition to the awards, fans will be able to keep up with the pole winners from each race through a special page on the series website, www.MLRARacing.com. DirtOnDirt.com launched in September of 2007 and has revolutionized the way the sport of Dirt Late Model Racing is covered. DirtonDirt.com is also the "Official Media Outlet" of the 22nd Lucas Oil Show-Me 100 Presented by ProtectTheHarvest.com held annually at Lucas Oil Speedway on Memorial Day weekend as their the crew will be providing breaking news and wall to wall coverage of Missouri's largest Dirt Late Model event.

About DirtOnDirt.com
If Late Models are involved, DirtonDirt.com is all over it. At the nation's biggest events, including the Show-Me 100, the World 100 and the Dirt Track World Championship, the website features wall-to-wall multiple-day coverage with continuously updated original content available in the gamut of formats: video, audio, text stories, photo galleries, blogs and more. Week-to-week, DirtonDirt.com keeps tabs on news and results from more than two dozen series. Weekly racing and crate engine Late Model action also find a home at DirtonDirt.com. Weekly VideoCasts provide insights into key players in dirt racing.

The Lucas Oil MLRA (Midwest Latemodel Racing Association) sanctions regional Super Dirt Late Model touring series events in Missouri, Kansas, Nebraska, Oklahoma, Iowa and Illinois. The MLRA opens its 26th season on April 4-5 at I-80 Speedway in Greenwood, Neb.

To stay up to date with the Lucas Oil MLRA please like us on Facebook at facebook.com/lucasoilmlra. You might also want to follow us on Twitter at twitter.com/mlra. Check out our Youtube page as well, youtube.com/user/LucasOilMLRA.

For all the latest news and information on the Lucas Oil MLRA please visit us on the web at MLRARacing.com or by calling the series office at (417) 282-5984.

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CONTACT:

Dan Robinson
Lucas Oil Speedway General Manager
Lucas Oil MLRA Series Director
Office: (417) 282-5984

Dan@lucasoil.com