Crown Jewel Cup Begins This Weekend 

FOR IMMEDIATE RELEASE:
WAYCROSS, GA (May 18, 2015) - The ASi Racewear Crown Jewel Cup - Presented by DirtonDirt.com points chase begins this weekend at Lucas Oil Speedway in Wheatland, Missouri.  The Lucas Oil Show-Me 100 - Presented by ProtectTheHarvest.com is the first of ten, Crown Jewel Cup events in 2015.

The Crown Jewel Cup program will award points to drivers at the ten crown jewel events, within the series schedule, that pay $20,000 or more to the winner.  The driver that maintains perfect attendance throughout the season and earns the most points, within these ten events, will receive a $10,000 bonus at the championship awards banquet.  Drivers finishing second and third in the Crown Jewel Cup will also receive cash awards.  Scott Bloomquist of Mooresburg, Tennessee captured the ASi Racewear Crown Jewel Cup - Presented by DirtonDirt.com in 2014.

ASi Racewear is the best choice for premium quality, full color, vibrant, screen printing and embroidery.  For more information on ASi Racewear, visit their website at:   www.asiwear.com.

DirtonDirt.com is dirt late model racing's true home on the Internet, as a comprehensive multimedia resource that features broadcast news quality video reports, amazing action photography and informative stories.  For additional information, visit their website at:  www.dirtondirt.com

2015 Crown Jewel Cup Events:
May 22nd-23rd - Lucas Oil Show-Me 100 - Lucas Oil Speedway (Wheatland, MO)
June 12th-13th - Clash at the Mag - Magnolia Motor Speedway (Columbus, MS)
July 17th-18th - Silver Dollar Nationals - I-80 Speedway (Greenwood, NE)
August 7th-8th - Sunoco North/South 100 - Florence Speedway (Union, KY)
August 14th -15th - COMP Cams Topless 100 - Batesville Motor Speedway (Batesville, AR)
August 28th-29th - Pittsburgher 100 - Pittsburgh's PA Motor Speedway (Imperial, PA)
September 6th - Hillbilly Hundred - I-77 Raceway Park (Ripley, WV)
September 18th -19th - Jackson 100 - Brownstown Speedway (Brownstown, IN)
September 26th - Knoxville Late Model Nationals - Knoxville Raceway (Knoxville, IA)

October 16th-17th - Dirt Track World Championship - Portsmouth Raceway Park (Portsmouth, OH)

For the latest breaking news concerning the Lucas Oil Late Model Dirt Series, including the latest series standings, 2015 tour schedule, driver information, and more visit the official website at:  www.lucasdirt.com.
Follow the Lucas Oil Late Model Dirt Series on your favorite Social Media outlets at: www.facebook.com/lucasdirt, www.twitter.com/lucasdirt, and www.instagram.com/lucasdirt
About Lucas Oil Late Model Dirt Series
Founded in 2005, the Lucas Oil Late Model Dirt Series is the nation's premier dirt late model sanctioning organization.  In 2015, the LOLMDS will sanction 50 events in 19 states.  The series is owned by the parent company Lucas Oil Products Inc. and receives national exposure through a TV package filmed, produced and edited by Lucas Oil Production Studios.  LOLMDS events will be broadcast on four TV Networks including CBS, NBC Sports, CBS Sports Network and the MAVTV. For more information about the Lucas Oil Late Model Dirt Series visit the official website at: www.Lucasdirt.com.

About MAVTV

Owned and operated by Lucas Oil Products, MAVTV is a television network with its roots deep in the automotive world.  MAVTV offers an unparalleled line-up of exclusive motorsports, that includes prestigious events such as the Chili Bowl, The AMA Pro Motocross series, the Lucas Oil Challenge Cup and NHRA Drag Racing.  But MAVTV goes far beyond the national mainstream events and also covers multitudes of grassroots series' from across the globe: Drag boats, sprint boats, drag racing, pro pulling, rally racing, drifting, dirt racing, ice racing and everything in between. 

MAVTV also knows you don't have to be a race fan to be an automotive enthusiast, which is why we have developed a package of automotive reality and custom build shows that is truly second to none.  If it has a motor, it's on MAVTV...MAVTV is THE motorsports network.
Learn more about MAVTV go to: www.mavtv.com

About Lucas Oil Products 
Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products, Inc. has established itself as one of the fastest-growing lubrication product lines in the consumer automotive aftermarket, featuring a line of engine oils, greases, gear lubes, problem-solving additives, and car-care products.  Through innovative product research and development, along with aggressive marketing programs, Lucas Oil has established itself as a worldwide leader in the lubrication industry.  Motorsports has always been part of the Lucas Oil culture and the cornerstone of the company's marketing strategy.  Such passion for motorsports has inspired Lucas Oil to sponsor many race teams, events and series at all levels, including, NHRA, IRL, ASCS, NASCAR, IHRA and many more.  Lucas Oil has also taken ownership and operational control of a number of high profile racing properties, such as: Lucas Oil Off Road Racing Series, Lucas Oil Drag Boat Series, Lucas Oil Pro Pulling League, Lucas Oil Late Model Dirt Series, Lucas Oil Modified Series, Lucas Oil Speedway in Wheatland, MO. and the Lucas Oil I-10 Speedway in Blythe, CA.

In 2007 Lucas Oil founded its own production house, Lucas Oil Production Studios, dedicated to producing high action motorsports television. Currently Lucas Oil Production Studios produces over 300 hours of original programming for networks such as CBS, CBS Sports, NBC Sports and MAVTV.  More information about Lucas Oil Products, Inc. visit the company website at:  www.lucasoil.com.

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