Lucas Oil Late Model Dirt Series Announces
Keyser Manufacturing Point Leader Challenge

 
WAYCROSS, GA (April 2, 2013) - The Lucas Oil Late Model Dirt Series is pleased to announce a new program titled the Keyser Manufacturing Point Leader Challenge. This new program sponsored by Keyser Manufacturing based in Coopersville, MI will showcase the Lucas Oil Championship Point leader, stating at the next event, April 5th at Jackson Motor Speedway in Byram, MS.

The LOLMDS championship point leader will display a unique day-glow orange spoiler blade provided by Keyser Manufacturing. at each event. Fans and competitors will be able to recognize the series point leader at each event by this unique spoiler. The series point leader will be easily spotted from the grandstands and on TV broadcasts by locating the car with the Keyser Manufacturing Point Leader Spoiler Blade. Don O'Neal will be the first driver to display the day-glow orange spoiler blade as the series championship point leader at Jackson Motor Speedway.

Under this program the series point leader will receive an additional $200 added to their winner circle/appearance money they receive at each venue. The Keyser Manufacturing Point Leader Challenge will also include a Keyser Manufacturing points category for drivers that lead the series championship point standings at each event. The driver that holds the series point lead and displays the unique day-glow orange spoiler at the most events during the season will earn a $2,500 cash award and a $2,500 product award at the series year-end awards banquet. This special banquet award will be presented by Keyser Manufacturing representatives and a chance to recognize the driver that wins this first year program.

"Keyser Manufacturing. is excited to extend our partnership with LOLMDS. A program like this has never been implemented in dirt late model racing and this series was the perfect fit. This unique challenge will provide the competitors an opportunity to distinguish themselves from the rest of the field. We couldn't think of a better way to add extra incentive for the drivers, as well as give the fans something to keep their eyes on throughout the race", stated Anna Walker, Marketing Coordinator, Keyser Manufacturing.

"We are very excited about this new program and what Keyser Manufacturing has put together. The added bonus money for the point leader at each event plus the cash and product awards for the year-end banquet builds solid strength into our overall program. We look forward to working with Keyser Manufacturing again this year, as they certainly continue to expand their involvement with the LOLMDS drivers and teams", stated Ritchie Lewis, Series Director.

Keyser Manufacturing is committed to engineering and developing new products and is reflected in the wide range of fabricated items they build and produce for the manufacturing and retail industries. To learn more about Keyser Manufacturing visit their website at www.keysermanufacturing.com

The Lucas Oil Late Model Dirt Series heads south to Mississippi and Texas this weekend for two events on April 5th and 6th. On Friday night, April 5th the series makes a visit to Jackson Motor Speedway in Byram, MS before heading to LoneStar Speedway in Kilgore, TX on Saturday night, April 6th. There will be a complete show both nights with RED BUCK Time Trials, Heat Races, B-Mains and a $10,000 to win 50-lap feature event both nights.

The Lucas Oil Late Model Dirt Series tire rule in effect for both Jackson Motor Speedway and LoneStar Speedway on April 5th and 6th will be as follows: The right rear must be a Hoosier 01, 03, 06, or LM40. The ONLY left rears and fronts must be a Hoosier rib 1300, 1350. No 1640's or LM40s on the LR & Fronts.

For more information and tickets for Jackson Motor Speedway you can visit their track website at www.jacksonmotorspeedway.net  or call (601) 331-6827. Jackson Motor Speedway is located at 5448 Old Byram Road in Byram, MS; For more information about the event at LoneStar Speedway you can visit their track website at www.lonestarspeedway.com  or call (903) 986-9731. LoneStar Speedway is located in 3131 FM 1252 in Kilgore, TX.

For the latest breaking news on the Lucas Oil Late Model Dirt Series, visit the series' website at www.lucasdirt.com.  

Follow the series on the social media outlets at www.facebook.com/lucasdirt and www.twitter.com/#!/lucasdirt .

Tire Rule for Jackson Motor Speedway and LoneStar Speedway, April 5-6th:

Hoosier Tires Only
Right Rear- 01, 03, 06 or LM40
Left Rear and Fronts- Rib- 1300, 1350



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Related Links 

2013 Lucas Oil Late Model Dirt Series Tour Schedule 

2012 Lucas Oil Late Model Dirt Series TV Schedule 

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2013 Lucas Oil Late Model Dirt Series Sponsors
    
ASI Racewear - "The Official Merchandise Vendor" of the Lucas Oil Late Model Dirt Series
      
Canidae Pet Foods - "The Official Pet Foods" of the Lucas Oil Late Model Dirt Series         

E3 Spark Plugs - "The Official Spark Plug" of the Lucas Oil Late Model Dirt Series     

GEICO  - "The Official Insurance" of the Lucas Oil Late Model Dirt Series       

General Tire - "The Official Tire" of the Lucas Oil Late Model Dirt Series
 
Hoosier Tire - "The Official Race Tire" of the Lucas Oil Late Model Dirt Series
   
Lucas Oil Products - "The Official Oil" of the Lucas Oil Late Model Dirt Series 
MAVTV "American Real"- "The Official TV Network" of the Lucas Oil Late Model Dirt Series   
Optima Batteries - "The Official Battery" of the Lucas Oil Late Model Dirt Series
ProtectTheHarvest.com- "The Official Protect the Harvest Campaign of the Lucas Oil Late Model Dirt Serie
RED BUCK- "The Official Fast Time Sponor" of the Lucas Oil late Model Dirt Series
Sunoco Race Fuels -  "The Official Fuel" of the Lucas Oil Late Model Dirt Series  
 2013 Lucas Oil Late Model Dirt Series Supporters Include:  
Allstar Performance, AR Bodies, Banshee Graphics, Barry Wright Race Cars, Bloomquist Race Cars, Borrowed Blue, COMP Cams, Cornett Racing Engines, C&R Racing, Crawford Supply, CV Products, Dart Machinery, DirtonDirt.com, Dunn-Benson Ford, Dyers Top Rods, Edlebrock,  Eibach Springs, Fast Shafts, Fuel Safe Fuel Cells, FK Rod Ends, Gaerte Engines, Georgia Boot, Hawk Performance, Jay Dickens Racing Engines, JE Pistons, JRi Shocks, Keyser MFG, Longhorn Chassis, Mann Merchant Processing, MasterSbilt Chassis, Öhlins, Outerwears, Performance Bodies, Pierce Racecars, Performance Rod and Custom, Pro Power Racing, Race Engine Design, Rayburn Race Cars, RED BUCK, Rick Schwallie Photography, Roush Yates Engines, Roush Yates Parts, Simpson Performance Products, Sweet Mfg, Traeger Grills, Vic Hill Race Engines, Weld Racing Wheels, Wiles Drive Shafts, Wrisco, 5150 Race Trailers.