FOR IMMEDIATE RELEASE
Contact: Ben Shelton (901) 335-3037
February 14th, 2008

RiceTec Joins MSRA Super Late Model Series As Associate Sponsor

Beebe, AR (2/14/08) – The O'Reilly MSRA Super Late Model Series is proud to announce that RiceTec has come on board as an associate sponsor of the tour for the 2008 season.

RiceTec is a technology-based, rice company focused on high-value products, and the first company to commercialize hybrid rice seed in North and South America.  Their natural hybrid rice is used by farmers across the Mid-south, and new products are constantly under development at their Arkansas research station.  You can learn more about their products at www.RiceTec.com .

RiceTec has been involved in the sponsorship of race teams and tracks for the past several seasons.  The company’s position on sponsorship of the various motorsports avenues is based upon the fact that many of their core clients are involved in the sport.  As a result of their sponsorships, RiceTec is able to gain extensive exposure with new and present clients.

Less than two months remain until the O’Reilly MSRA embarks on their 2008 season, which will get underway on April 5th at I-30 Speedway in Little Rock, Arkansas.  For all of the latest information on the season, please visit www.MSRADirt.com .

The O’Reilly MSRA would like to thank O’Reilly Auto Parts, their Associate Sponsors- GRT Race Cars, Hoosier Racing Tires, COMP Cams, Larry Shaw Race Cars, Weld Racing, Kuntz & Company, JFR Graphics, RiceTec, ASI Racewear, ROCKHARD Powdercoat, Inc., MSR Mafia.com Marketing Services; and their contingency sponsors - Scott Wire, Duralite Racing Wheels, Suspension Spring Specialists, BSB Manufacturing, AP Racing, Wiles Drive Shafts, Joe Gibbs Racing Oil, Schaeffer Oil, & FSR Products.

For more information on the MSRA please visit www.MSRADirt.com